Royal Show Fashion Parade is Back! Celebrating wool from farm to fashion.

The Royal Show Fashion Parade was an incredible success, providing the perfect platform to launch our newest winter pieces. The atmosphere was a stunning blend of fashion and farming, with beautifully styled and professional models showcasing our designs amidst a backdrop that truly celebrated the essence of our brand—Western Australian merino wool. Surrounded by sheep and wool displays, the event even featured a live shearer on stage, reminding everyone of the strong connection between fashion and our local farming community.

The models brought our pieces to life with elegance and sophistication, perfectly capturing the timeless quality and thoughtful design that defines our collection. Each look reflected our dedication to slow fashion that lasts all seasons, combining style and sustainability in a way that felt both modern and classic.

The live shearing added a unique element to the runway, emphasizing the journey of merino wool from farm to fashion. It was an amazing opportunity to not only launch our collection but to showcase the incredible quality of West Australian merino wool to the very farmers and community members who make it all possible. This event truly highlighted the connection between agriculture, fashion, and sustainability, bringing together style and heritage in a memorable way.

Read about the show in the west Australian: 

https://thewest.com.au/news/wa/perth-royal-show-proof-wa-wool-always-love-sustainable-fashion-c-16151341